- Equip yourself with the latest thinking on getting product to market -

- Help yourself and clients develop clear strategies towards success -

- Go to market with a clear well defined plan -


8:00 AM TO 3:30 PM


 UCD Sutherland School of Law,



Dublin 4.

Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup. He has directly raised more than $100 million in funding for his companies  and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies.


Bill advises governments, companies and investors in the area of creating successful companies. Bill brings real world examples to support the conversation. His aim is to provide clarity on how to get new products or services  to the market efficiently to build market dominating companies. Bill has broken the process down to 24 steps with this workshop covering how to validate a new product or service in practical steps that can be used to significantly reduce the risks of bringing any new product to the market. 

"Entrepreneurship is a learned skill which can be honed by crisp execution. The book (Disciplined Entrepreneurship can help every entrepreneur dramatically increase the likelihood of success by providing step- by-step guidance on how to approach starting a new business. I recommend it to all ambitious entrepreneurs" Doug Leone, Managing Partner Sequoia Capital

"While I am not a big fan of business plans I am a big fan of the business planning process. This book (Disciplined Entrepreneurship) provides an invaluable comprehensive framework for innovation driven entrepreneurs to execute the business planning process" Brad Feld, co founder TechStars and MD of the Foundry Group 

"While the spirit of entrepreneurship is often about serendipity the execution is not. This book (Disciplined Entrepreneurship) takes you through a systematic approach to significantly increase your odds of succeeding in making a world changing and sustainable company" JOI ITO Director MIT Media L:ab